FLUX Developments

Branding, design & webflow build

FLUX

01 - OVERVIEW
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Their reputation is built on blending meticulous craftsmanship with effective project management, delivering distinctive renovations and custom homes.

Adopting a contemporary design philosophy, they craft lasting, engaging spaces with a keen eye for detail, distinguishing themselves as artisans. Driven by passion, they relish in bringing the unique story of each project to fruition, creating cherished homes for every client.

INVOLVEMENT

Research, Design concept, Design strategy, UI/UX design, brand identity design.

TARGET AUDIENCE

Clients in search of premium-quality renovations that boast a contemporary style.

PURPOSE

To redesign the existing site and brand identity.

PROJECT DURATION

May 2020 - July 2020.

FEATURES

Webflow CMS ready for handover so they could update all the content themselves.

TOOLS USED

Sketch app,
Webflow for high-res prototype.
3D software - Cinema 4d and Redshift

02 - BACKGROUND

The intention of the website and brand identity was meant to highlight their mastery in home renovation with a chic, modern twist.

The aim was to create an website and brand identity that not only highlights their impressive work through a sleek portfolio but also simplifies the client’s journey with smooth navigation and beautiful photography showcasing their portfolio of work.

It’s was all about giving homeowners a welcoming portal to discover and connect with Flux Developments' services, underscoring their reputation as a trusted source of high-quality home transformations.

(previous brand identity)

03 - SCOPE

The project's objective was to revamp their brand identity and construct a website that was straightforward for them to manage and refresh with new content regularly.

04 - IDENTITY ITERATIONS

Several versions of the brand identity were crafted, all striving to reflect the modernist, minimalist, and clean aesthetic that Flux has become known for in their architectural work.

05 - FINAL DESIGN

The website was constructed using Webflow's content management system, enabling Flux to effortlessly add, remove, or edit property listings in-house. Each property showcased included a succinct summary of the project accompanied by striking photographs that accentuated the design aesthetics of the construction.

A website that helps investment advisors and investors to view detailed information on any Sun Life Global Investments fund.