MBNA

MBNA Bank

Native mobile app

MBNA

01 - OVERVIEW

MBNA started operations in 1997 and currently operates in Canada as a division of TD Bank. It's well known for offering cards in partnership with professional associations, educational institutions, sports teams, and non-profit organizations, thus enabling them to connect with their members and supporters.

Recognizing the necessity for a digital solution to enhance customer service, the UGO accelerator team was askedo developed and deployed a app for MBNA, ensuring their clients received the seamless support they require.

INVOLVEMENT

Research, Design concept, Design strategy, UI/UX design, Prototype, Visual design.

TARGET AUDIENCE

The app is designed to appeal to a younger demographic who prioritize convenience and mobile-first banking solutions.

PURPOSE

Provide much needed key functions to improve the overall customer experience and meet the banking needs of their clients.

PROJECT DURATION

November 2017 - May 2018.

FEATURES

Quick overview of account status, balances and credit available.
Dial to allow for easy credit limit increases.

TOOLS USED

Pen and Paper,
Sketch app.

02 - BACKGROUND

Originally, MBNA offered just a website, tailored mainly for desktop users, to handle online banking needs like viewing balances and making payments.

This format, however, didn't quite match the convenience demanded by younger customers who preferred the convenience of mobile banking.

Recognizing the shift towards mobile usage, MBNA identified the need for a more accessible and agile mobile app to satisfy the modern customer's expectations for quick and easy banking services.

03 - SCOPE

To swiftly meet the demand for mobile banking, we targeted a minimal viable product with essential features: streamlined account access, transaction capability, and robust security.

Our focused approach aimed to quickly deliver a functional and intuitive app, laying the groundwork for future enhancements based on user engagement.

04 - RESEARCH

We performed a focused competitive analysis, evaluating top financial apps to understand market trends and user expectations. This examination highlighted key features and common user grievances, informing our MVP's design to ensure it was competitive and addressed market gaps effectively.

A website that helps investment advisors and investors to view detailed information on any Sun Life Global Investments fund.