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TD Bank
TD Auto finance mobile app proof of concept
TDAF (POC)
01 - OVERVIEW
TD Bank’s Auto Finance app (TD Wheels™) is an app that lets you search and compare new makes and models of cars, trucks, SUVs and minivans to calculate car payments and apply to pre-qualify for a car loan.  

As someone very interested in cars since I was very young, I was super excited to work on this project!
INVOLVEMENT
Research, Design strategy, Design concept, UI/UX design, Prototype, Initial visual design direction.
TARGET AUDIENCE
People who are looking to purchase and finace a new vehicle.
PURPOSE
To create an app that helps new car shoppers choose a new vehicle and in turn choose TD Auto Finance for their car loan.
PROJECT DURATION
April 2018 - December 2018.
FEATURES
Search type, make and model, match a car to your needs, see how much your used car is worth trade in value.
TOOLS USED
Pen and Paper,
Sketch app,
Principle For Mac prototype app.
02 - BACKGROUND
At the start of the project, thought was put in the full life cycle of the user experience from pre-purchase to post-purchase.
old SLGI 1background
03 - SCOPE
The scope of the project was to develop a design concept and prototype for phase 1 to receive “buy-in” from key TD Auto Finance stakeholders to allocate funding to build an app . It consisted of browsing for a new vehicle, comparing vehicles, used car valuation, connect to dealerships and ability to pre-qualify with TD Auto Finance. 
04 - WIREFRAMES
A “happy path” wireframe and high fidelity prototype were created to demonstrate key functions and features of the intended app.
wireframe 1wireframe 2wireframe 3
05 - REFINED HAPPY PATH USER FLOWS & PROTOTYPE
Happy pathprototype
06 - ADDITIONAL FUNCTIONALITY USER FLOWS
Detailed user flow to work out the financing calculations
prototypeprototypeprototype
07 - AWARDS AND RECOGNITION
3.9 star rating on the Apple App Store #135 in Finance
Google Play Store 50,000+ downloads
2019 TD Invention of the Year Award